When I saw the new Burger King ad, "It'll 'blow' your mind away- BK Super Seven Incher," my brain started to drip out of my ears. We all know what's going on here. Burger King is marketing either a blowup doll or a Katy Perry look-a-like (can we agree that all Katy's should be spelled with an "ie"?) giving oral sex to their new sandwich. Its edibility is debatable.
I was concerned that if I wrote about this sexist and disgust advertisement, I'd be attacked for being the dreaded F Word – a feminist – which I proudly am. I'm also a vegetarian and a fan of the Indigo Girls. Who's a stereotypical lesbian? I am. But let's be honest here, the advertisement blatantly uses sex to sell their product.
This marketing ploy would make Freud roll over in his grave. Also reeling: The Department of Weights and Measures. This new 7-inch sandwich is only available in Burger King's Singapore restaurants, where the use the metric system. Aww, too bad. I really wanted to blow a 17.78 cm meat patty.
The small print says, "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A.1. Thick & Hearty Steak Sauce"
After reading that description, I needed to light up a cigarette and take a long, hot shower. Is it just me or is this horrifying? I hope that no female executives approved this campaign. The Catch 22 is, I desperately want female executives to work on this campaign and fix it.
Attacking criticism is never productive, so I'm offering up this alternative for Burger King's marketing department: I Kissed Your 7incher and I Liked It (Hey, maybe OUT Magazine will honor the sandwich and give it a cover story).
Next time I'm craving greasy french fries I'll be heading to McDonalds. FYI: I hate french fries.
